Sunday, November 21, 2010

PH CARES! (or something must be better than PILIPINAS KAY GANDA)

   There's a new source of amusement in the Philippines: create a tourism slogan for the country. Actually, the real challenge is to create a better slogan than what the Department of Tourism came up with: Pilipinas Kay Ganda.  Since everybody, except the current administration, is convinced that the slogan sounds inferior to entries in an elementary level slogan making contest, everybody wants to participate.
  One suggestion is Ayos Pilipinas! Sounds good, except the word Ayos has gained a negative connotation due to widespread corruption in government. Ayos means "to fix" and to fix is to give money to private individuals and government employees as facilitation fee for any kind of request.
   Another suggestion is Knockout Philippines. Good thinking in using People's Champ Manny Pacquiao as unofficial mascot of the industry. But fengshui experts opine that it sounds negative as in the Philippines had been knocked out by an enemy. (Pnoy will of course readily attribute this to the travel advisories of the world's richest and powerful nations.)
   My suggestion is PH Cares, Ph being the newly acquired alternick of the country in the world stage. (Used to be PI for Philippine Islands.) A catchy slogan will be PI mo. PI ninyong lahat!!!
   You see, this is what happens when you insult people with a slogan that is not well thought and not researched; a logo that is a mongrel of copied designs and a website with ideas and lines copied and pasted from other internet sites. Hey, nothing's wrong with Wow Philippines, why Polish it! (pun of course is intended.)
   I wouldn't be surprised if one day, out of desperation (and in an attempt to produce something simply yet catchy as WOW Philippines), the Aquino tourism people with launch Exciting Extraordinarily Entertaining Wonders of Philippines or EEEW Philippines.
  Yuck!

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